Nearly 500,000 "App Economy" Jobs in U.S.
From the Executive Summary:
Nothing illustrates the job-creating power of innovation better than the App Economy. The incredibly rapid rise of smartphones, tablets, and social media, and the applications—“apps”—that run on them, is perhaps the biggest economic and technological phenomenon today. Almost a million apps have been created for the iPhone, iPad and Android alone, greatly augmenting the usefulness of mobile devices.
On an economic level, each app represents jobs—for programmers, for user interface designers, for marketers, for managers, for support staff. But how many? Conventional employment numbers from the Bureau of Labor Statistics are not able to track such a new phenomenon. So in this paper we analyze detailed information from The Conference Board Help-Wanted OnLine database, a comprehensive and up-to-the-minute compilation of want ads, to estimate the number of jobs in the App Economy.
This analysis shows that the App Economy now is responsible for roughly 466,000 jobs in the United States, up from zero in 2007 when the iPhone was introduced. This total includes jobs at ‘pure’ app firms such as Zynga, a San Francisco-based maker of Facebook game apps that went public in December 2011. App Economy employment also includes app-related jobs at large companies such as Electronic Arts, Amazon, and AT&T, as well as app ‘infrastructure’ jobs at core firms such as Google, Apple, and Facebook. In addition, the App Economy total includes employment spillovers to the rest of the economy.
Moreover, we find that App Economy jobs are spread around the country. The top metro area for App Economy jobs, according to our research, is New York City and its surrounding suburban counties, although San Francisco and San Jose together substantially exceed New York. And while California tops the list of App Economy states, states such as Georgia, Florida, and Illinois get their share as well. In fact, more than two-thirds of App Economy employment is outside of California and New York. Our results also suggest that the App Economy is still growing at a rapid clip, which shouldn’t be a surprise to anyone."