Thursday, January 21, 2010

Markets in Everything: Human Bed Warmers

LONDON (Reuters) - "International hotel chain Holiday Inn is offering a trial human bed-warming service at three hotels in Britain this month. If requested, a willing staff-member at two of the chain's London hotels and one in the northern English city of Manchester will dress in an all-in-one fleece sleeper suit before slipping between the sheets.

"The new Holiday Inn bed warmers service is a bit like having a giant hot water bottle in your bed," Holiday Inn spokeswoman Jane Bednall said in an emailed statement to Reuters. The bed-warmer is equipped with a thermometer to measure the bed's required temperature of 20 degrees Celsius (68 Fahrenheit).

Holiday Inn said the warmer would be fully dressed and leave the bed before the guest occupied it. They could not confirm if the warmer would shower first, but said hair would be covered."

HT: Sean X. Murhphy

12 Comments:

At 1/21/2010 11:24 PM, Anonymous Benny "Tell It LIke It Is Man" Cole said...

It would be more fun if the bed warmer stayed in the bed.

 
At 1/22/2010 12:15 AM, Blogger OA said...

Yeah, why do they mention "willing" staff member? That makes is sound like they might not be willing depending on who's room it is.

 
At 1/22/2010 12:47 AM, Blogger Brian Dunbar said...

Don't they have electric blankets in the UK?

 
At 1/22/2010 2:19 AM, Anonymous buy r4i software said...

The new Holiday Inn bed warmers service is a bit like having a giant hot water bottle in your bed,” Holiday Inn spokeswoman Jane Bednall said in an emailed statement to Reuters.

 
At 1/22/2010 3:21 AM, Anonymous Seraphim said...

This is a "service" or "amenity", NOT a market.

Where is the "market"? Where are the competing bedwarmers who offer differentiated services or competitive prices. How do prices adjust in this "market?"

 
At 1/22/2010 5:06 AM, Anonymous Stephen said...

Seraphim,

The market is the potential pool of bedwarmers that are available to be hired by companies.

 
At 1/22/2010 7:23 AM, Blogger juandos said...

Hope that bedwarmer doesn't have crabs or isn't leperous...

What an insanely, silly idea...

 
At 1/22/2010 8:53 AM, Anonymous Rand said...

Why not use a large hot water bottle?

 
At 1/22/2010 8:59 AM, Blogger DB said...

"What an insanely, silly idea..."

Juandos,

So was the pet rock. It's silly what consumers will go for, but there you go.

 
At 1/22/2010 10:03 AM, Blogger Cabodog said...

Being paid to lay down on the job?

Perfect employee for my wife's ex-husband.

 
At 1/22/2010 10:09 AM, Anonymous gettingrational said...

What about a market for human shaped hot water bottles for a cozy evening? Do they provide a comparitive advantage?

 
At 1/22/2010 11:37 AM, Blogger Chris said...

And I'm sure this is just a cover.

Market competition between the bed warmers will reduce prices, as well as provide more additional extra services. I think Russian girls will dominate this market.

 

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