The Deflating Newspaper Bubble: Most Major U.S. Daily Newspapers Could Be Dead Within Five Years
Jack Shafer calls this steep decline in ad revenue the "popping of the newspaper bubble" in a Reuters editorial on Friday, and he makes a pretty dire prediction:
"Unlike the tech bubble, the newspaper bubble won’t come back because it can’t. Many of the businesses that once supported newspapers with ads don’t exist on the same level anymore (such as competing department stores and grocery stores) or have found better places to put their ad dollars (the Web, television and Craigslist) or have discovered that they don’t need to spend ad dollars anymore to sell their goods and services (Craigslist again).
The expired bubble won’t take all newspapers down with it immediately. One theory (pdf) gaining currency is that because the current generation of print newspaper readers isn’t being replaced, major U.S. print dailies will be dead in five years with only small-town newspapers and the national dailies surviving."