Markets in Everything: Dissolving Fruit Labels

NPR -- "[A start-up firm] is preparing to roll out Fruitwash, a sticker that turns into a soap under running water. Once dissolved, the Fruitwash allegedly removes wax, pesticides, and dirt from fruit and vegetables. And while [the inventor] won't reveal what the sticker is made of, [he] says it contains all 'organic' ingredients."

HT: Fred Dent