Tuesday, August 09, 2011

Markets in Everything

1. Butt Advertising -- "Britain's female beach volleyball champions are renting out their rears in an advertising deal that encourages spectators to photograph their behinds.

Zara Dampney, 24, and Shauna Mullin, 26, have turned their bottoms into their bottom line by wearing bikini briefs with a Quick Response (QR) code printed on the back where it will catch the eye of spectators. When photographed on a smartphone, the code takes the user to a specific website - in this case, for bookmakers Betfair." 

2.  Universities Offer Online High School Diplomas -- "Stanford University, George Washington University, Indiana University, and the University of Missouri have all launched online, diploma-granting high school programs over the past few years, and several other four-year universities offer online classes to high school students."

7 Comments:

At 8/09/2011 11:22 AM, Blogger Walt G. said...

1) I think Misty May will have room for multiple ads :-) Is this called mass marketing?

 
At 8/09/2011 1:06 PM, Blogger morganovich said...

cyclists have been advertising on their butts for decades.

this is an old model.

 
At 8/09/2011 2:42 PM, Blogger Ron H. said...

"1) I think Misty May will have room for multiple ads :-) Is this called mass marketing?"

It's actually called 'ass marketing'.

If you are using the word 'mass' as a contraction for 'my ass', then you are correct. :-)

 
At 8/09/2011 2:44 PM, Blogger Ron H. said...

"cyclists have been advertising on their butts for decades.

this is an old model.
"

Yeah, but how many are as likely to attract eyeballs?

 
At 8/09/2011 3:23 PM, Blogger morganovich said...

ron-

were you kidding?

far more people see cyclists than volleyball players.

there were 200,000 people on the climb of alpe d'huez alone.

far more people watch cycling on tv as well. i would bet that more people see the tour de france alone than the entire volleyball season.

volleyball is an espn8 (the ocho!) kind of sport.

i used to be a sponsored bike racer. (cat 2, never pro)

we got free bikes and kit etc and our sponsors paid for all our expenses.

in exchange, we put their logos on our jerseys.

when a guy with "wilier" on his ass crushes you up a hill, you tend
to think about buying one (they are awesome bikes. i miss having them as a sponsor.)

there were maybe 30 of us who all rode 20-30 hours a week.

that's a lot of advertising exposure. we were all over the place.

 
At 8/09/2011 4:18 PM, Blogger Ron H. said...

morganovich

I'm just now extracting my tongue from my cheek.

I agree that there are far more cyclist's asses to watch, but I suspect that more people would chose to watch Zara Dampney's ass than yours. :-)

 
At 8/10/2011 8:55 AM, Blogger morganovich said...

ron-

actually, i'd be willing to bet more have seem mine (don't underestimate how many people see you on a 7 hour training ride), but i'd certainly rather look at hers.

 

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