U.S. Mobile Culture Is Still in The Stone Age
NETWORK WORLD -- "The United States is surprisingly lagging other countries in the adoption of both cutting-edge and traditional mobile services, states a new survey by Sybase 365.
Sybase 365 commissioned a study of some 4,100 mobile phone users across 16 countries, including the United States, China, Germany, South Africa, India, Mexico and the United Kingdom, to learn about their mobile culture. The key finding: The United States finished dead last in the use of simple mobile technologies such as text messaging and instant messaging. Only one in three U.S. respondents take advantage of these services. In comparison, nine out of 10 respondents in China text on their mobile phones.
The United States fared only a little better with modern mobile services, such as mobile commerce and mobile customer relationship management solutions. Thirteen percent of U.S. respondents make use of modern services, edging out Canada. Whereas nearly half of respondents in China have adopted them.
How did other countries beat out the United States? Developing regions have more to gain with mobile commerce, Mallon says. In Africa, for instance, people can pay for goods with a simple text message and a payment card that acts as currency-that is, they don't need a bank account. In the United States, however, most people have access to banks and ATM machines. "Since we have more established and wider choices of payment infrastructure, there will be a slower rate of adoption for some new mobile payment services," Mallon says."