Premium SUV Market Is Booming in India
General Motors India (GMI), the Indian arm of the US automobile manufacturer, has entered the premium SUV segment, by launching Chevrolet Captiva this week, its new sports utility vehicle for the Indian market.
The Chevrolet Captiva (pictured above) is priced to compete with Honda CR-V -which is sold at Rs 18.4 lakh ($47,000), Pajero - priced at 18.8 lakh ($48,000)and Nissan X-Trails - it's priced at Rs 23 lakh ($58,000). The 2-litre diesel driven Captiva will be available to the customers for Rs 17.74 lakh (about $45,000).
Following the launch of the $2,500 Tata Nano in India earlier this week, the introduction of the Chevy Captiva in India suggests that both the low-end and high-end vehicle markets are profitable and thriving in India's booming, red-hot economy.
This is the other side of outsourcing and globalization that Lou Dobbs, John Kerry and John Edwards seem oblivious to. Who is buying $50,000 Chevy SUVs in India? Perhaps it's a manager or executive at Bangalore-based Infosys or Wipro, who got promoted and received bonuses based on providing BPO services to a U.S. corporation, and now can afford to buy a $50,000 vehicle from GM?