Markets In Everything: Bald Head Advertising
WELLINGTON, New Zealand -- New Zealand's national airline is offering to pay bald travelers to use their heads - literally - in a new advertising campaign.
Air New Zealand said it wants 70 recruits to stand in lines in three airports - while wearing temporary tattoos on the back of their heads so the displays can be seen by people lining up behind them.
The airline would pay 1,000 New Zealand dollars ($660) for each walking billboard, a company official said. The tattoos will promote a new system that is meant to reduce check-in waiting times.
HT: Clover Aguayo
See a full list of Markets in Everything posts from the Marginal Revolution blog.
3 Comments:
A better effect would be to advertise on women with big bosoms.
Mammary magnificence makes most mark.
Air New Zealand said it wants 70 recruits to stand in lines in three airports - while wearing temporary tattoos on the back of their heads so the displays can be seen by people lining up behind them.The airline would pay 1,000 New Zealand dollars ($660) for each walking billboard, a company official said.
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micheel
link bulding
That's awesome
Mike
http://www.letterperspectives.com
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