Saturday, September 13, 2008

Markets In Everything: Bald Head Advertising

WELLINGTON, New Zealand -- New Zealand's national airline is offering to pay bald travelers to use their heads - literally - in a new advertising campaign.

Air New Zealand said it wants 70 recruits to stand in lines in three airports - while wearing temporary tattoos on the back of their heads so the displays can be seen by people lining up behind them.

The airline would pay 1,000 New Zealand dollars ($660) for each walking billboard, a company official said. The tattoos will promote a new system that is meant to reduce check-in waiting times.

HT: Clover Aguayo

See a full list of Markets in Everything posts from the Marginal Revolution blog.

3 Comments:

At 9/13/2008 7:09 PM, Blogger cramerj said...

A better effect would be to advertise on women with big bosoms.
Mammary magnificence makes most mark.

 
At 9/26/2008 6:01 PM, Blogger peter said...

Air New Zealand said it wants 70 recruits to stand in lines in three airports - while wearing temporary tattoos on the back of their heads so the displays can be seen by people lining up behind them.The airline would pay 1,000 New Zealand dollars ($660) for each walking billboard, a company official said.
---------
micheel

link bulding

 
At 10/07/2008 8:18 PM, Anonymous Anonymous said...

That's awesome

Mike
http://www.letterperspectives.com

 

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