"One thing is clear: Outsourcing that is based only on labor
costs is yesterday’s model.
Today at GE we are outsourcing less and producing more in
the U.S. We created more than 7,000 American manufacturing jobs in 2010 and
2011. Our success on the factory floor
rests on human innovation and technical innovation – the keys to leading an
American manufacturing renewal. When we
are deciding where to manufacture, we ask, “Will our people and technology in
the U.S. provide us with a competitive advantage?” Increasingly, the answer is yes.
Engineering are hands-on and iterative, and our most innovative
appliance-design work is one in the United States. At a time when speed to market is everything,
separating design and development from manufacturing didn’t make sense.
Complex trade-offs have always been involved in location
decisions, but as these trade-offs have shifted, around 2008, we came to the
conclusion that outsourcing was quickly becoming mostly outdated as a business
model for GE Appliances.”