New Index: Listrak Shopping Cart Abandonment
LITITZ, PA-- - Listrak, an email marketing solutions provider for the leading internet retailers, today launched the e-commerce industry's first daily and six month average Shopping Cart Abandonment index, which tracks cart abandonment rates of online shoppers from the company's top internet retail clients. In an effort to help online retailers recoup sales, the index provides a daily abandonment rate with the ability to expand the timeline and identify trends over a period of time. Until now, the e-commerce industry only had access to annual abandonment rates published by Forrester Research, which last year estimated the cost to be $18 billion.
Listrak's new index provides a closer look at fluctuations in shopping cart abandonment and the ability to identify specific moments within a given timeframe. For example, a look at the 2011 holiday season revealed the lowest abandonment rate at 67.66% was on December 16th, "free shipping day" (see chart above, also available here). This was more than 1% lower than Cyber Monday, the second lowest abandonment day at 68.88%."