Who Owns Your Tickets: You or Ticketmaster?
Want to see the Phoenix Suns play the New Jersey Nets on Monday night at the Prudential Center in Newark? Worried about getting a ticket at the last minute? Worried about getting a ticket you can afford at the last minute? Well neither are a problem.
In fact, you can get tickets for less than you'll pay for the gas to drive to the stadium, less than your parking and less than your beer or hot dog - go to StubHub and you can buy tickets starting at $1.98 in the upper corner.
Want better seats? No problem, you can get 2 courtside tickets for $1,250 each. You can get tickets for $100, $40, $10; and other tickets every price range from $1.98 to $1,250. Got a large group? No problem, you can 22 seats in the same row for $7 each.
Worried about buying tickets online through StubHub? Well, don't, they offer a full guarantee.
Have season tickets for the Nets, but can't attend the game on Monday night, and want to sell your tickets at the last minute for a competitive price? No problem, sell it on StubHub. Or if you don't like StubHub's pricing, selection, service, guarantee or fees, go to a competitor like SeatGeek, which offers tickets to the Nets-Sun game from $3 to $1,378. Or go to TicketCity or TicketsNow (525 tickets listed between $6 and $310 for Monday's game) or one of the other many competitors in the online ticket marketplace.
Seems great to have a liquid, safe, competitive, consumer-driven secondary market for tickets, doesn't it? Sure does if you're a fan who wants to buy or sell tickets to sporting events or concerts, but probably not so great if you're a ticket monopolist like Ticketmaster, which has recently tried to introduce new paperless ticketing. If successful, that would effectively kill the secondary market for ticket resales on websites like StubHub, and even possibly end ticket re-selling (or gifting) among individuals, including family members.
You can find out more at the Fan Freedom Project website, which outlines some of the consequences of Ticketmaster's attempts to introduce restrictive paperless ticketing:
1. As a fan buying a restrictive paperless ticket, you cannot give your ticket to a friend if you suddenly cannot attend a game or concert.
3. Season ticket holders for sporting events with restrictive paperless tickets would not be able to sell their extra tickets, nor could they give them to charity, without paying an additional fee.