Growth in Online Ad Revenue Turns Positive in Q3
TECH CRUNCH -- After two straight quarters of annual declines (aka, the Great Ad Recession of 2009), it looks like online advertising revenues stabilized in the third quarter. The combined online advertising revenues of Google, Yahoo, Microsoft, and AOL rose 1.2% to $8 billion. While the online advertising industry is not out of the woods yet, it might be stabilizing. Since these four companies account for such a large portion of total Internet advertising, looking at their combined advertising revenue numbers serves as a good indicator of the health of the overall online advertising industry.