Thursday, November 12, 2009

Growth in Online Ad Revenue Turns Positive in Q3

TECH CRUNCH -- After two straight quarters of annual declines (aka, the Great Ad Recession of 2009), it looks like online advertising revenues stabilized in the third quarter. The combined online advertising revenues of Google, Yahoo, Microsoft, and AOL rose 1.2% to $8 billion. While the online advertising industry is not out of the woods yet, it might be stabilizing. Since these four companies account for such a large portion of total Internet advertising, looking at their combined advertising revenue numbers serves as a good indicator of the health of the overall online advertising industry.

2 Comments:

At 11/12/2009 6:43 PM, Anonymous American Delight said...

Dr. Perry--have you experienced a similar trend in your own ad revenues?

 
At 11/13/2009 1:50 AM, Anonymous Caesar said...

Most things that are advertised aren't buying. That's the reason they're advertising.

In fact, if you see something advertised, you should run away from it as fast as you can.

I mute all commercials.

 

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