Entrepreneurship At Its Finest: Why We Need Them

The reason that entrepreneurs are so important to the economy is because their very existence and success depends on one key factor: Effectively solving other people's problems. Need some new product to make your life better off, or something that already exists but you want it cheaper, better, faster, or more conveniently to make you better off? The entrepreneurs are at your service.

Here's a great example of entrepreneurship at its finest, featured recently on Club for Growth and Marginal Revolution- the Big Box Deliveries service in NYC. From its homepage:

On average, New York City stores and delivery services are 147% more expensive for Non-Perishable items and 107% more expensive for Perishable items than for similar items at Costco. Big Box Deliveries will "split the savings" with you. Each Non-Perishable item for sale has a “Costco” price and the “Average New York City” price for the exact same item but with Costco-sized bulk packing (see samples above).

For instance, Charmin costs $20.19 at Costco for 30 rolls. If a customer were to purchase 30 rolls in New York City, on average, the price would be $42.18. We split the savings. The customer pays $31.19 and saves $11. The Average New York City price is derived from real prices at Fresh Direct, Fairway, Gristedes, D’Agostino’s, Food Emporium, Whole Foods, Duane Reade™, CVS, Staples, Petco, and Diapers.com. Where there is no direct comparison for items, we use the overall average difference of 147.42% to calculate your final price.

They deliver 7 days a week to the Upper East and West sides of Manhattan, only to apartment buildings that have a doorman (doorperson?).