Thursday, September 10, 2009

The Beatles: A Triumph of Capitalism

It was Brian Epstein's (pictured above) commercial flair that turned four musicians into a global phenomenon.

Appreciating the role of manager Brian Epstein, allows one to appreciate that the Beatles are as much a triumph of commerce as of art. They were not merely brilliant musicians fusing avant-garde influences with rhythm and blues music. They were a showbiz act managed by an inspired entrepreneur. They weren’t simply class rebels against the Establishment, they were the brilliant product of capitalist enterprise, the early pioneers of globalization.

The reason why the influence of the 1960s endures is because it was the dawn of modern consumer capitalism. It was this culture — of commerce and consumption — rather than the counter-culture that made the era and now shapes out time. And of this era, Brian Epstein was a symbol.

~Daniel Finkelstein in the UK Times

3 Comments:

At 9/10/2009 1:47 PM, Blogger Shawn said...

60's consumer capitalism at work: Mad Men, if y'all haven't seen it yet. Slick show.

 
At 9/10/2009 2:36 PM, Blogger Colin said...

Don't forget what John Stossel wrote on the subject yesterday:

http://blogs.abcnews.com/johnstossel/2009/09/the-beatles-taxman.html

 
At 9/10/2009 10:40 PM, Anonymous Steve said...

I agree that when they came over from Britain, it was a very good marketing and business move. But I think artists can take the business and marketing too far which could have happened with a bad like KISS and others.

 

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