Monday, May 18, 2009

Plagiarism Update

Plagiarism update, following this CD post.

1. NY Time’s Maureen Dowd Caught Plagiarizing

2. It is common online behavior to copy and paste content off a website. Right or wrong, it happens,
but now with Tracer (available free in Beta from Tynt), you can watch each instance and begin to learn what people are most interested in. Each time a user pastes content from your website into an email, blog or website , we automatically add a URL link back to your site’s original content. This ensures you get credit for content that you have created. You can’t stop users from copying off your site but you can make the pasted content your virtual ambassador!

Read more: "Tynt Tracer » Take Credit" -

(Note: Since I copied and pasted the text above from the Tynt website, it automatically added the reference and link above. And when you go to that link, it highlights in yellow the text that was copied.)

HTs: Suzanne Perry (1) and David Damore (2).


At 5/18/2009 11:37 AM, Blogger misterjosh said...

That tool just makes it easier to do the right thing. It does nothing to prevent somebody from doing the wrong thing, i.e. plagiarizing, if they are of a mind.

At 5/18/2009 4:45 PM, Blogger Derek said...

True, Tynt's Tracer product really isn't about stopping plagarism - there are other enforcement tools for that. Tracer is really about generating a benefit for the content owner when the 'casual infringer' copies some content from a blog post or online article they like then paste it into an email and send to a few friends. When this happens Tracer is about reminding them where the content came from, linking back to the content (possibly improving 'link juice' as these links move out into the wild), and giving the publisher knowledge of what content the user is engaging with.

At 5/18/2009 5:54 PM, Anonymous Dr. T said...

Anyone can avoid the Tracer by copying the text, pasting it into a plain text editor, recopying the text, and pasting it anywhere. The link will be gone.

At 5/18/2009 7:36 PM, Blogger Derek said...

@Dr. T - yes, as we've stated Tracer isn't an enforcement tool - it is a tool to help encourage linkbacks from casual copying activity and drive more traffic, improved SEO and knowledge.

Some interesting stats: 2-15% of page views result in casual copies. The links as they travel are usually NOT removed by the copiers, in fact many of them see the links as an asset and appreciate them, we've received a lot of positive feedback. A survey Guy Kawasaki did found that 86% of users regularly copy content from websites and paste into email or other documents.

At 5/18/2009 9:05 PM, Blogger Hot Sam said...

This comment has been removed by the author.


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