NY Yanks: Too Greedy to Outsmart Ticket Scalpers
The Yankees decided when they opened their new ballpark, that they would outsmart the scalpers and just raise ticket prices to levels where the tickets had normally sold on the secondary market in previous years. It seemed pretty smart at the time and then the first 6 games happened and the seats were glaringly empty at new Yankee Stadium. Now the Yankees have announced that they are going to go ahead and lower some prices.
The Yankees went ahead and priced their tickets too far up the scale and killed the demand across the board. They killed the demand for the primary market, and they took all the profits away from players in the secondary market like brokers and scalpers. While that might seem like a good thing, it creates embarrassing television broadcasts with empty seats.
Unfortunately for them, the Yankees have endured an embarrassing false start by being too greedy.
MP: Isn't it usually the ticket scalpers who are accused of being too greedy....