Wednesday, April 29, 2009

NY Yanks: Too Greedy to Outsmart Ticket Scalpers

The Yankees decided when they opened their new ballpark, that they would outsmart the scalpers and just raise ticket prices to levels where the tickets had normally sold on the secondary market in previous years. It seemed pretty smart at the time and then the first 6 games happened and the seats were glaringly empty at new Yankee Stadium. Now the Yankees have announced that they are going to go ahead and lower some prices.

The Yankees went ahead and priced their tickets too far up the scale and killed the demand across the board. They killed the demand for the primary market, and they took all the profits away from players in the secondary market like brokers and scalpers. While that might seem like a good thing, it creates embarrassing television broadcasts with empty seats.

Unfortunately for them, the Yankees have endured an embarrassing false start by being too greedy.

MP: Isn't it usually the ticket scalpers who are accused of being too greedy....

3 Comments:

At 4/29/2009 9:00 PM, Blogger Ironman said...

MP: "Isn't it usually the ticket scalpers who are accused of being too greedy...."If any team were going to try to take the title, it was bound to be the Yankees....

 
At 4/29/2009 11:34 PM, Blogger Craig Dennis said...

Frankly the whole thing is just getting a little silly with this whole idea of scalping being a bad thing.

If they want to control the scalping, control how many tickets can be sold and do it by ticket office. At that point, people should simply just accept that resale simpy occurs. It's a market thing, and since it is a free association between sellers and buyers, it is actually a good thing.

 
At 5/02/2009 6:47 PM, Anonymous Brian Gardiner said...

I have a long held view, pronounced from many a drunken pulpit, that people inside the sports and entertainment industry doth protest too much. What they always claim is they don't like to see their fans ripped off, what they mean is they don't like anybody else ripping off their fans.

Musicians have complained for years about bootlegs using the same arguments; now that bootlegs are free on the internet they are releasing box sets at the same prices others were ripping off their fans at.

 

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