Free: The Best Price Anybody Can Ask For
WASHINGTON POST -- Giant Food stores will give free generic antibiotics to customers with a prescription for the next three months in what retail experts called an aggressive move in supermarkets' heated battle for shoppers. The pharmacy business has become increasingly competitive since Wal-Mart began offering nearly 300 generic prescription drugs for just $4 in 2006. Its rivals were forced to follow suit, with Giant lowering 90-day supplies of popular drugs to $9.99 this summer.
Still, several experts said Giant's announcement yesterday was the first time they had heard of a retailer literally giving away prescription drugs.
"I think it's a gutsy move," said Ron Paul, president of food consulting firm Technomic. "Free is the best price anybody can ask for."
MP: I guess the only thing better would be a negative price, where you get the merchandise for free, along with some free cash.