Tuesday, November 18, 2008

Markets In Everything: Laziness. Order Pizza, etc. From Your Tivo And Never Leave Your Couch

LA TIMES--Coming soon to a couch near you: laziness. TiVo and Domino's announced today that they're launching a service that allows you to order a pizza from your TV set-top box. Those who already have a Domino's account don't have to enter their address or name -- they just push a few buttons and wait for the pizza to arrive (they will have to get up off the couch to pay the delivery person, though).

It's the latest in an onslaught of services that allow people to buy things from their TVs. In the next few years, we'll be able to buy much more. For example, consumers will be able to order products they see in TV shows. This is being deployed by companies such as Backchannel Media, which shows icons on screens. If consumers click on these icons, they'll be sent a link on their computers that shows them where to buy the product.

This is also being deployed during TV commercials, allowing consumers who see a commercial that interests them to click on it and find out more information. TiVo customers who fast-forward through Domino's commercials, for instance, will now get a prompt asking them if they want to order a pizza.

"This kind of stuff is considered to be the natural evolution of the shopping channel," said an industry spokesman.

5 Comments:

At 11/18/2008 9:39 PM, Anonymous Ryan said...

Meh...seems less convenient than buying things on the internet. There are probably hidden fees in the payments going to Tivo , sort of like a ticketmaster "convenience" charge. I expect buying things with your remote will prove more cumbersome than with a laptop and mouse.

 
At 11/18/2008 10:45 PM, Blogger Chris said...

I already order Domino's online... from the same armchair where I watch TV from. It's cool, you can even track it online :-)

 
At 11/19/2008 7:22 AM, Anonymous Anonymous said...

This is also being deployed during TV commercials, allowing consumers who see a commercial that interests them to click on it and find out more information. TiVo customers who fast-forward through Domino's commercials, for instance, will now get a prompt asking them if they want to order a pizza.


Um, wouldn't someone who fast-forwards through a Domino's commercial NOT want to order a pizza?

I would consider the prompt extremely annoying, but I'm confident there won't be a clickable icon that allowd the viewer to continue watching television without the sales prompts.

 
At 11/19/2008 7:23 AM, Anonymous poor boomer said...

Chris said:

I already order Domino's online... from the same armchair where I watch TV from. It's cool, you can even track it online :-)


How do you track it between the store and your door?

 
At 11/19/2008 11:42 AM, Anonymous Anonymous said...

The US is so behind the curve on this stuff. This has been available in the UK for more than 10 years

 

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