Markets In Everything: Paperless Coupons
Coupons are going paperless. Here's how it works: Electronic coupons are posted online. Shoppers point and click to select the ones they want, and link them with their loyalty cards from their grocery store. When their card is presented at check out, the coupon discounts get applied to the bill.
Cell-phone-based coupons are also gaining some steam. In that model, customers receive the coupon codes on their handsets, which can be used at the checkout for savings.
Thanks to Clover Aguayo.