Monday, October 20, 2008

Markets In Everything: Paperless Coupons

Coupons are going paperless. Here's how it works: Electronic coupons are posted online. Shoppers point and click to select the ones they want, and link them with their loyalty cards from their grocery store. When their card is presented at check out, the coupon discounts get applied to the bill.

Cell-phone-based coupons are also gaining some steam. In that model, customers receive the coupon codes on their handsets, which can be used at the checkout for savings.

Thanks to Clover Aguayo.


At 10/20/2008 6:19 PM, Blogger K T Cat said...

Paperless coupons? I love it!

At 10/21/2008 12:56 AM, Blogger OBloodyHell said...

Next up: The paperless toilet.

> with their loyalty cards from their grocery store

Since I pretty much refuse to use loyalty cards, this would be a no-sale for me.

In my experience, all loyalty cards do is give the company the ability to collect data on your purchases. For the most part, they don't save much, if anything, for the consumer.

Publix Supermarkets, a Florida chain, has been eating the lunch (and coming back for cookies) of the competition, and that's completely without loyalty cards.

Their prices are almost always better, across all purchases, than their "loyalty" based competitors (mainly Winn-Dixie and Albertsons), and, where applicable, most of their store brands are better quality. Further, they always have a fairly extensive set of in-store sales and buy1-get1 deals, to the extent that a savvy purchaser can almost always cut an additional 25% off their already competitive prices, up to as much as 50% off.

The only reason for using a loyalty card at WD or Albertson's is to lower the price to the same as Publix's.

Yeah, Give me more o' that!

"Why, yes, I really appreciate the opportunity to pay a company MORE than their competition charges, just so they WON'T track my purchases." snort.


Post a Comment

<< Home