India, Inc. Fights Back Against Anti-Outsourcing Rhetoric With Full Page Ad in Chicago Tribune
1. CHICAGO: India Inc., which is facing the heat from U.S. Presidential candidates who blamed 'shipping jobs' to China and India for rising U.S. unemployment, has launched a counter-offensive here telling Americans that the industry is creating new work opportunities for them and "gifting" thousands of jobs to Americans and not "stealing" them.
A full-page advertisement in the Chicago Tribune on Tuesday, by industry body FICCI (Federation of Indian Chambers of Commerce and Industry), gives an elaborate account of how the legendary Tata Group, along with several others like Ranbaxy, Mahindra USA, Bharat Forge, ITC Kitchens of India and HCL America have created thousands of jobs in America by investing in different sectors of the US economy. According to FICCI, Indian corporate investments in the U.S. were over $10.25 billion in 2007.
2. Watch a video here from India Reuters on India Inc.'s ad.
3. The Chicago Sun-Times and more than 70 sister newspaper titles throughout the metro area have entered into an agreement to outsource most of its print and online ad production. The outsourcing agreement with Elgin-based Affinity Express Inc. is expected to reduce operating costs by $3 million a year at The Sun-Times News Group. Affinity, with production offices in India and the Philippines, was chosen because of its “extensive infrastructure and expertise in the field of advertising production for news companies,” including the Charlotte Observer and the Columbus, Ohio Dispatch.
Comment: Wouldn't it have been ironic if the production of the FICCI's full-page ad in the Chicago Tribune had been outsourced to India?
It's possible the only way that the U.S. newspaper industry can remain profitable and survive in the future is with increased outsourcing to India? In other words, although some ad production might be outsourced to India, those outsourcing efficiencies and cost savings might end up helping to save thousands and thousands of U.S. newspaper jobs.