Starbucks Opens in Moscow, Finally!
MOSCOW, Russia: With the hiss of an espresso machine and a note in Russian explaining the meaning of tall, grande and vente, Starbucks opened its first coffee shop in Russia on Thursday in a mall outside Moscow.The long-awaited opening sealed a victory for the chain, which is based in Seattle, in a fight with a Russian trademark squatter who had barred Starbucks's entry into this market for more than three years, just as a coffeehouse culture burst onto the scene in Russia. Starbucks refused to pay the squatter and eventually won its case in court.
With the opening of the first Russian café, Starbucks now operates in 43 countries, and the company plans to open a flagship Russian shop on Old Arbat Street, an iconic address in central Moscow, later this year.
(HT: Sanil Kori)
5 Comments:
With the starbucks now adding RUSSIA , as the 43rd country in their operations list.It's now a question of time, when they will open their chain in INDIA. I think they have a great market their and the think tank of Starbucks should consider the Indain market
Starbucks plans to open in India by the end of 2007. -
Read an earlier post here: http://mjperry.blogspot.com/2007/06/starbucks-and-dunkin-donuts-set-to-open.html
The news was that star bucks will be in India with via RPG with their JV in mid of 2007. Yes India is surely a big market for them. Their strategy should be to be very aggressive in India!
Simply brilliant how an overpriced mediocre product can succeed with great marketing.
And very nice indeed to see there are half-witted yuppies in post-Soviet Moscow trying to verify their status just as those here in America.
Hi, great blog! I'm an avid fan of starbucks and a collector of city mugs. Hope you can help me get the Moscow city mug. I can be contacted at glennong82@yahoo.com
Thanks!
Glenn, from Philippines
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