Wednesday, March 14, 2012

Creative Destruction: $7 iPad App Replaces $15,000, 20 Pound Communication Device

Bloomberg -- "Emma Edwards, 26, has no control over the fine motor muscles in her hands, which stay tightly and awkwardly clenched. She also can’t talk, walk or move her arms more than 20 inches at a time. Edwards, who suffered brain damage in 2001, can write e- mails, though, and she’s revisiting a favorite pastime, sketching, for the first time in a decade, thanks to her iPad and software applications that can cost as little as $7. 

 That’s a switch from the $15,000 communication device she had tried, a 9-pound machine approved by her insurer that tracks eye movement on a special grid corresponding to the alphabet. That device kept her tied to those in the room around her. The iPad, along with several other consumer-driven apps, has reopened the world to her. 

RJ Cooper & Associates, a closely held maker of software, accessories and applications for disabled people, has seen 85 percent of its business switch to the iPad in the past two years since Cupertino, California-based Apple introduced the tablet, according to R.J. Cooper, the Laguna Niguel, California-based company’s founder."

“The consumers took the lead this time,” Cooper said. “Parents are hiring people to create apps because they’re sick and tired of what’s available: 20-pound devices they can’t take to the playground.” 

HT: Gale Pooley


At 3/14/2012 8:31 AM, Blogger Jon Murphy said...

Wow...this innovation has come about without any taxpayer support or central planning. It's almost as if this product...spontaneously emerged. This is capitalism at its best.

At 3/14/2012 1:17 PM, Anonymous Anonymous said...

Is this covered under health insurance? I mean how can people be expected to afford $7?

At 3/14/2012 2:39 PM, Blogger Doug said...

The iPad is the best platform for free market anarchy. It's creatively destroying many obsolete institutions and devices, and many apps are enabling people to communicate their needs to one another, replacing the need for government.

At 3/15/2012 5:17 AM, Blogger Ron H. said...

Ken: "Is this covered under health insurance? I mean how can people be expected to afford $7?"

I expect Sandra Fluke will testify before the Democratic Steering Committee next week, that she and other students suffer financially and emotionally because Georgetown's health plan doesn't cover $7 apps for their $600 iPads.


Post a Comment

<< Home