Tuesday, October 13, 2009

Markets In Everything: Online Auto-Body Work Bids

Boston Herald -- Consumers who dread going from auto body shop to auto body shop for estimates to fix car dents and scratches can now do it by computer from the comfort of their homes.

DentBetty.com allows car owners to upload photos of their damaged cars and receive online bids for repairs from area garages. Launched in San Francisco in July and Boston last month, the service is free, although DentBetty hopes to expand nationally and eventually start charging repair shops a small subscription fee.

“The thesis behind it is that it’s much easier to upload photos on a computer to get bids online - it literally takes 15 minutes - than it is to spend a half a day driving around,” said Alec Murray, a DentBetty investor and board member from Wellesley who’s handling the company’s East Coast rollout.


At 10/13/2009 6:09 PM, Blogger Unknown said...

This may work for simple visible dents but not so much for collision type body work. The estimate may have a caveat "additional charges may apply". Most good body shop people are not computer literate and consequently have a lower overhead resulting in more reasonable prices. Dealerships have "estimators" that are compensated on the total bill. But it's America and God Bless the entrepreneurial spirit. Personally I wouldn't invest in this business.


Post a Comment

<< Home