Friday, November 03, 2006

You Say Bangalore, They Say Bengalooru

From today's NY Times Business section, an article about Bangalore, India changing its name this week to the original, traditional name Bengalooru, and the controversy the name-change is causing.

Infosys and its domestic rival Wipro, each with thousands of employees, are among the companies credited with building the city’s brand name around the world. Bangalore is now home to more than 1,000 technology firms, ranging from tiny two-person start-ups to large multinational companies like Intel, Texas Instruments and Cisco Systems. In a teeming city of seven million, the industry employs about 300,000 workers, who are turning into a rising middle-class that is giving rise to some resentment.

Bangalore represents a cosmopolitan, multicultural brand,” said Nandan M. Nilekani, chief of
Infosys Technologies, the outsourcing company, adding: “It is not prudent to abandon the name of India’s most global city.”
I guess you can't be "Bangalored" any more if you lose your job to outsourcing, you'll be "Bengaloorued" from now on?


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