Markets in Everything: Belgian Soccer Fans for Sale on eBay to Root for Your Country in Euro 2012
Listed on Ebay (current bid approx. $445 with 7 days left):
"Once again we Belgians have no team to root for at the Euro 2012 soccer championship. Since tournaments are much more fun when you have a favorite team, we decided to put our fandom for sale on eBay. All profits will be sent directly to Unicef.
What is for sale: During Euro 2012, all members of this Facebook Group will root for the national soccer team of the highest bidder, or the national team of his choice. Even if it's Holland. We will watch the games, wear the colors, possibly even buy the flag and learn the national anthem. Pictures and videos will be made and sent to the winning bidder to be posted on his or her website. Slight hooliganism is available at extra cost. We can, for example, kick a pigeon or smoke in a non-smoking area if such pleases our master.
Once the team is eliminated, we will grieve for 24 hours and then put ourselves for sale again on eBay. Hopefully joined by the previous winner since he or she will also have become an orphaned soccer fan by then."
HT: Marc Purcell