Tuesday, April 24, 2012

Markets in Everything: Super Cruise Technology

"Cadillac's 'Super Cruise' semi-autonomous driving technology is currently undergoing road testing. The Super Cruise technology relies on a combination of radar, ultrasonic sensors, cameras and GPS map data to provide semi-autonomous driving capabilities on the highway even in bumper-to-bumper traffic. Cadillac hopes to have Super Cruise technology ready for its vehicles by mid-decade."

Source.

9 Comments:

At 4/24/2012 8:38 AM, Blogger Moe said...

Kinda funny: At the same time we're trying to keep people from texting and yacking on the phone while driving, car companies keep making it easier to do so...

Cool technology though!

 
At 4/24/2012 8:45 AM, Blogger LoneSnark said...

As an engineer, I was always told this technology was a non-starter due to the potential liabilities involved. However, now that we have a government (with sovereign immunity) owned car company, maybe it is possible!

 
At 4/24/2012 9:21 AM, Blogger Larry G said...

how about this. Super-Cruise that takes over automatically anytime cell phone use is detected?

Cell phone use has become rampant in cars.

On virtually any stretch of road, 20,30% of people are balancing their cell phone on the steering wheel.

it's become pandemic.

WHY people cannot wait until they park their car is beyond me.

It's almost like an addiction or sickness that people just cannot help themselves.

one further suggestion:

when a call comes in/goes out.. the car informs the driver - "super cruise taking over".

how's THAT for a government regulation!

:-)

 
At 4/24/2012 12:24 PM, Blogger juandos said...

Hmmm, super cruise technology would be nice for long road runs on interstate highways...

 
At 4/24/2012 4:30 PM, Blogger Jon Murphy said...

Hmmm, super cruise technology would be nice for long road runs on interstate highways...

US 93 in from Vegas to Phoenix. That is 300 miles of NOTHING but beautiful country.

 
At 4/26/2012 4:37 PM, Blogger Destin FL said...

Cell phone technology and use, (not texting, which I think is very dangerous while driving), has obviously allowed us to further leverage our time to accomplish our business and personal tasks safely when done hands free. Why wouldn’t you leverage your time?

 
At 4/26/2012 4:38 PM, Blogger Destin FL said...

Cell phone technology and use, (not texting, which I think is very dangerous while driving), has obviously allowed us to further leverage our time to accomplish our business and personal tasks safely when done hands free. Why wouldn’t you leverage your time?

 
At 5/19/2012 5:22 PM, Blogger reb said...

Could we sit in the back seat and work on our laptop??

 
At 5/19/2012 5:23 PM, Blogger reb said...

I would expect you could ride in the back seat while working on your laptop??

 

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