Tuesday, February 21, 2012

Markets in Everything: Gender-Based Advertising Using Facial Recognition Software with HD Camera

"Plan UK’s campaign, which highlights the plight of the world’s poorest girls, launches a groundbreaking interactive ad on a bus stop in Oxford Street on February 22. The advertisement uses facial recognition software with an HD camera to determine whether a man or woman is standing in front of the screen, and shows different content accordingly."

8 Comments:

At 2/21/2012 10:40 PM, Blogger Hydra said...

Speech seems to be the one commodity that violates economic theories. "Free speech" is now plentiful and costs tens of millions, but truthful speech is rare and often inexpensive.

 
At 2/22/2012 5:21 AM, Blogger Jon Murphy said...

Hm...not gonna lie...that sounds kind of creepy

 
At 2/22/2012 6:34 AM, Blogger Larry G said...

" .that sounds kind of creepy"


imagine it in use when you walk into a store and the camera "recognizes" you and gives you a sale flyer specially for you.

or the police are looking at a public camera and the actually names of people are appearing on the screen with the images.

the technology already exists - the question is - what are the limits to it's use.

 
At 2/22/2012 7:05 AM, Blogger Joe said...

Wouldn't it be awful if it misjudged your gender

 
At 2/22/2012 7:08 AM, Blogger Larry G said...

gee... I wonder how they handle transgenders.

;-0

 
At 2/22/2012 5:42 PM, Blogger Marko said...

I think you mean sex not gender. Words have a gender, people have sex.

 
At 2/22/2012 5:47 PM, Blogger Larry G said...

http://en.wikipedia.org/wiki/Transgender

no?

 
At 2/22/2012 9:38 PM, Blogger juandos said...

Plan’s Because I am a Girl campaign aims to support four million girls in developing countries to have more choices about what they do with their life...

That figures... Yet another liberal pipe dream but in reality a market test... LOL!

 

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