Consumer Sovereignty By Daily Marketplace Ballot
1. "When we call a capitalist society a consumers’ democracy we mean that the power to dispose of the means of production, which belongs to the entrepreneurs and capitalists, can only be acquired by means of the consumers’ ballot, held daily in the marketplace.”
~Ludwig von Mises in "Socialism: An Economic and Sociological Analysis," 1951, page 21.
2. “Consumers are the kings and queens of the market economy, and ultimately they reign supreme over corporations and their employees. … In a market economy, it is consumers, not businesses, who ultimately make all of the decisions. When they vote in the marketplace with their dollars, consumers decide which products, businesses, and industries survive — and which ones fail.”
~“Consumer, Not Corporate, ‘Greed’ Is Ultimately Behind Layoffs.”