Markets in Everything: Online Medicine "Zipnosis"
From the StarTribune:
"Nancy Kjellberg's allergies were insufferable again, with sharp sinus pain and her nose so stuffed up it was hard to breathe. She didn't want to go to the doctor. This time, she didn't have to.
Kjellberg, 59, simply charged $25 to her credit card and spent a few minutes answering an online survey at Zipnosis.com. Hours later, she received a diagnosis electronically and picked up antibiotics at her pharmacy, without ever talking to the clinician in person or on the phone.
Minneapolis-based Zipnosis thinks it is onto the latest innovation in convenient health care for minor ailments like common colds, allergies or bladder infections. Led by Rick Krieger, who co-founded a company that became MinuteClinic, Zipnosis started a one-year pilot this month with local provider Park Nicollet Health Services. Already, more than 300 people statewide have used the service. Consumers fill out Zipnosis' survey online, and two nurse practitioners on duty at Park Nicollet's Quick Check center review the answers and send back a diagnosis."
HT: John Goodman