Friday, April 02, 2010

Buy New Apple iPad for $50,000, Get Free Hyundai

From the NY Times: -- That’s not exactly the equation, but that’s the idea. Anyone who buys a new Hyundai Equus — the car will be out in September — will receive an iPad instead of a printed owner’s manual.

“Who reads a 300-page manual anyway?” asked John Krafcik, the chief executive of Hyundai North America. “Instead, they’ll have a gorgeous color touchscreen loaded with the manual electronically, as well as photos of the whole Hyundai lineup.”

22 Comments:

At 4/02/2010 11:55 AM, Blogger sethstorm said...

The batteries will run out or will be flat for the person who does read the manual. Or did he not anticipate long-term use of said car?

The headline should read: "Get an iPad for $50000, get a Benz/Toyota(Lexus)/Lincoln knockoff for free". Is there anything from that chaebol that isn't some ripoff from some other part of the world?

--

Hyundai has an R&D department that solely consists of a few wide-format copiers, some artists and a ton of IP lawyers. At least that's what the products say about them.

 
At 4/02/2010 1:08 PM, Blogger juandos said...

"Hyundai has an R&D department that solely consists of a few wide-format copiers, some artists and a ton of IP lawyers. At least that's what the products say about them"...

Another one of your delusional takes on reality or do you have something credible to back that statement up sethstorm?

 
At 4/02/2010 1:52 PM, Anonymous DrTorch said...

"gorgeous color touchscreen loaded with the manual electronically, as well as photos of the whole Hyundai lineup.”


OOOHHH! Photos of the Hyundai lineup! What a treat, and so hard to find unless you can type "hyundai.com"

Maybe I can share them with friends and do some free marketing for Hyundai!

 
At 4/02/2010 2:23 PM, Anonymous gettingrational said...

Sethstorm, Excellent retort!

 
At 4/02/2010 2:37 PM, Blogger Ron H. said...

Sethstorm!

Yes indeed, excellent retort!

Who wrote this for you? I could understand every word.

 
At 4/02/2010 3:31 PM, Blogger sethstorm said...

I did. It's that I've looked at Hyundai's cars long enough to see their lack of originality.

 
At 4/02/2010 8:04 PM, Anonymous Anonymous said...

iPad is just another consumer electronics rip off. I predict that in 2 years they will be selling for less than $100.

 
At 4/02/2010 9:36 PM, Anonymous Anonymous said...

Who cares about originality except in art?

In a car I want reliable, durable and inexpensive.

RH

 
At 4/03/2010 12:24 AM, Anonymous Lyle said...

Anon at 9:36 has it right, its reliability durability and inexpensive that are what are important. Given that Hyundai puts a 10 year 100,000 mile warranty on these cars that says something about durability. Compare that with the old days of 3 months or 5k miles in the 1970s.

 
At 4/03/2010 12:38 PM, Blogger juandos said...

"Look at their products w/o any benefit of labeling/etc. next to the original car/van/truck"...

Well the very samething can be said about the Sequoia and Tundra when compared to Ford and GM light duty pick-ups and 4WD vehicles...

What's your point?

"If you're not convinced, look at the history of the Ssangyong Chairman. It is a ripoff of 2 generations of Mercedes-Benz parts thrown into one chassis"...

Hmmm, same could be said of Sony and Toshiba for instance when you compare their early products to RCA, GE, and Zenith...

Reverse engineering is NOT new...

I'm guessing sethstorm you're using a computer that has many 'reverse engineered' circuits and chips made at some Pacific rim country...

What is new as anon and Lyle points out is that Hyundai does it better for now...

 
At 4/03/2010 1:08 PM, Anonymous Anonymous said...

Hyundai has a history of "borrowing" that includes comouter components also.

 
At 4/03/2010 4:03 PM, Blogger sethstorm said...


Well the very samething can be said about the Sequoia and Tundra when compared to Ford and GM light duty pick-ups and 4WD vehicles...

If there was such similarity, it ends with them all being "big trucks". A Ford is not going to get mistaken for a Toyota. A Toyota might be mistaken for another Eastern transplant, though.




Hmmm, same could be said of Sony and Toshiba for instance when you compare their early products to RCA, GE, and Zenith...

Sony had at least some sense to stop.


I'm guessing sethstorm you're using a computer that has many 'reverse engineered' circuits and chips made at some Pacific rim country...

Threw those away, they're either broken or weren't up to the task. High loads usually make it obvious whether it's the original, a copy, or just simply a bad product.

--

Of course, it's only a problem if it's GM badge engineering. Never a problem if it's a company that couldn't design its own cars.

 
At 4/03/2010 6:26 PM, Blogger Ron H. said...

>"Threw those away, they're either broken or weren't up to the task. High loads usually make it obvious whether it's the original, a copy, or just simply a bad product."

You're making this up. There are no computer parts made in the US anymore; there is no money to be made in that business.

I, personally, have quit considering cars from Government Motors, Innovation will cease. Normal business incentives are gone. They will likely start reverse engineering Hyundais. Look for it.

 
At 4/03/2010 10:19 PM, Blogger sethstorm said...


You're making this up. There are no computer parts made in the US anymore; there is no money to be made in that business.

I was referring to the knockoffs.


I, personally, have quit considering cars from General Motors, Innovation will cease. Normal business incentives are gone. They will likely start reverse engineering Hyundais. Look for it.

Well, that means more affordable General Motors cars for me. That, and their manuals won't require batteries.

Free them from environmental regulations and let them just make affordably large, turboless, RWD cars. It's safe to say that they won't copy off of Hyundai. Hyundai will copy off of them, detune it and slap the H on the car.

 
At 4/04/2010 3:01 AM, Blogger Ron H. said...

Seth, you didn't quote me correctly. You changed the wording. That's dishonest.

 
At 4/04/2010 10:44 AM, Blogger juandos said...

Were you born last week sethstorm?

"If there was such similarity, it ends with them all being "big trucks". A Ford is not going to get mistaken for a Toyota. A Toyota might be mistaken for another Eastern transplant, though"...

LOL! Where were you in the seventies?

Though the US refused to allow Toyata to import their half ton and three quarter ton pick-ups into this country at that time there were Toyotas all over the planet that looked just like the Ford Econoline...

 
At 4/04/2010 10:49 AM, Blogger juandos said...

A problem with the iPad or a product enhancement?

From Consumer Reports: If you're used to charging your phone, music player, or device in the USB port of your computer, take note. So far, we've been unable to charge our iPads in any USB port on a non-Apple Computer. Apple Tech Support has told us that the iPad is designed for the 10W AC adapter that comes with it, so if you want to use anything else, all bets are off...

 
At 4/04/2010 11:49 AM, Blogger Ron H. said...

>"So far, we've been unable to charge our iPads in any USB port on a non-Apple Computer. Apple Tech Support has told us that the iPad is designed for the 10W AC adapter that comes with it, so if you want to use anything else, all bets are off..."

This continued use of proprietary technology has kept me from buying Apple products - that, and the high prices.

Why would I want to charge my car owners manual in the house?

 
At 4/05/2010 1:50 AM, Blogger sethstorm said...


Why would I want to charge my car owners manual in the house?

Because it's not a owners' manual. It's just a promotional guide. I would think they still have printed manuals for these in the event someone wants one.

 
At 4/05/2010 2:23 AM, Blogger Ron H. said...

Seth, didn't you read the original post? Try again.

>"Anyone who buys a new Hyundai Equus — the car will be out in September — will receive an iPad instead of a printed owner’s manual."

>“Instead, they’ll have a gorgeous color touchscreen loaded with the manual electronically, as well as photos of the whole Hyundai lineup.”

>"The batteries will run out or will be flat for the person who does read the manual.

Recognize that? It's YOUR first comment. What does the word manual mean to you when you write it yourself?

Get a grip!

 
At 4/05/2010 8:39 AM, Anonymous rvturnage said...

Wow, you guys will argue about anything. Fact is, this is another brilliant marketing job by Hyundai, which will do nothing but help them continue to gain market share in the U.S. And they do this brilliant marketing because that's how you keep a company going -- not waiting for handouts from Washington because not enough people want to buy your products.

 
At 4/05/2010 2:39 PM, Anonymous Buck M said...

haha great article.

 

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