Buy New Apple iPad for $50,000, Get Free Hyundai
From the NY Times: -- That’s not exactly the equation, but that’s the idea. Anyone who buys a new Hyundai Equus — the car will be out in September — will receive an iPad instead of a printed owner’s manual.
“Who reads a 300-page manual anyway?” asked John Krafcik, the chief executive of Hyundai North America. “Instead, they’ll have a gorgeous color touchscreen loaded with the manual electronically, as well as photos of the whole Hyundai lineup.”