The Public School Monopoly Feels the Heat in NYC
NY TIMES -- "As charter schools have grown around the country, both in number and in popularity, public school principals like Ms. Espinal are being forced to compete for bodies or risk having their schools closed. So among their many challenges, some of these principals, who had never given much thought to attracting students, have been spending considerable time toiling over ways to market their schools. They are revamping school logos, encouraging students and teachers to wear T-shirts emblazoned with the new designs. They emphasize their after-school programs as an alternative to the extended days at many charter schools. A few have worked with professional marketing firms to create sophisticated Web sites and blogs.
Brochures, fliers and open houses have become all but required in New York City neighborhoods like Harlem, where many schools have shown lagging academic performance. Where parents once simply sent their children to the nearby school, they now can enter lotteries for two dozen charters."
MP: A good example of one of the benefits of school choice - the public school monopoly is forced to be more competititve and deliver better service.