Scalpers Selling Olympic Tickets for Less Than Face Value: Is That Predatory Pricing or Ticket Dumping?
MP: Hey, wait a minute. If they paid a ticket "scalper" less than face value for those tickets, wouldn't that be "predatory ticket pricing," "ticket dumping" or "reverse ticket scalping?" Didn't the ticket buyers kind of "scalp" the "scalper" in this transaction?
Update: The fact that the "ticket scalpers" were selling tickets below face value demonstrates that they too ultimately are at the mercy of the laws of supply and demand, which are not optional. That would suggest that it is more accurate to refer them as "ticket brokers," and not as "ticket scalpers."
The very existence of ticket brokers generally relies on an active secondary market for tickets that basically exists almost exclusively because tickets are so frequently underpriced, which creates an artificial ticket shortage. But there is risk involved for the ticket brokers,due to the uncertainties of the market, weather, etc. Although they most often sell tickets above face value, they also sometimes sell at face value or below face value, depending on market forces, i.e. supply and demand.