Monday, November 30, 2009

Online Black Friday Spending Up By 11% vs. 2008

ComScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 27 days of the November – December 2009 holiday season. For the holiday season-to-date, $10.57 billion has been spent online, marking a 3-percent increase versus the corresponding days last year. Black Friday (November 27) saw $595 million in online sales, making it the second heaviest online spending day to date in 2009 and representing an 11-percent increase versus Black Friday 2008.

8 Comments:

At 11/30/2009 9:11 AM, Anonymous DrTorch said...

How much of this spending were on loss leaders?

I fully expect the seasonal numbers to be down. The stores had a HUGE push to start sales early, and it worked. I just don't expect it to continue thru the season.

People shopped, now they're done.

 
At 11/30/2009 10:32 AM, Anonymous Eric H said...

Since the value of the dollar is down over 10% in the last year, does that make Black Friday 2009 revenue neutral?

 
At 11/30/2009 10:49 AM, Blogger James Fraasch said...

Actual store data says sales are perhaps up only 1% yoy. Most people went and bought the loss leaders and nothing else.

James

 
At 11/30/2009 11:19 AM, Anonymous DrTorch said...

Seems there is some question to the numbers

http://www.reuters.com/article/COMSRV/idUSN2940861120091130

 
At 11/30/2009 11:45 AM, Blogger Mark J. Perry said...

Note: These data are for ONLINE shopping.

 
At 11/30/2009 12:49 PM, Blogger OA said...

Some things like toys you have to go to the store to see what's around. But in other categories, why fight the crowds?

Some of the sales are worth it, but with California sales tax almost 10%, walking into a store is expensive. I, of course, always pay my use tax for online purchases on my California tax return.

 
At 11/30/2009 11:10 PM, Anonymous Steve said...

Great news, my wife did more shopping on Thanksgiving as retailers online and offline jumped the gun on Black Friday and offered specials on Thursday.

 
At 12/01/2009 5:17 AM, Blogger juandos said...

From the National Retail Federation: Black Friday Verdict: As Expected, Number of Shoppers Up, Average Spending Down

Number of Americans to Shop on Cyber Monday Nears 100 Million, According to Shop.org Survey

 

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