Online Black Friday Spending Up By 11% vs. 2008
ComScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 27 days of the November – December 2009 holiday season. For the holiday season-to-date, $10.57 billion has been spent online, marking a 3-percent increase versus the corresponding days last year. Black Friday (November 27) saw $595 million in online sales, making it the second heaviest online spending day to date in 2009 and representing an 11-percent increase versus Black Friday 2008.
8 Comments:
How much of this spending were on loss leaders?
I fully expect the seasonal numbers to be down. The stores had a HUGE push to start sales early, and it worked. I just don't expect it to continue thru the season.
People shopped, now they're done.
Since the value of the dollar is down over 10% in the last year, does that make Black Friday 2009 revenue neutral?
Actual store data says sales are perhaps up only 1% yoy. Most people went and bought the loss leaders and nothing else.
James
Seems there is some question to the numbers
http://www.reuters.com/article/COMSRV/idUSN2940861120091130
Note: These data are for ONLINE shopping.
Some things like toys you have to go to the store to see what's around. But in other categories, why fight the crowds?
Some of the sales are worth it, but with California sales tax almost 10%, walking into a store is expensive. I, of course, always pay my use tax for online purchases on my California tax return.
Great news, my wife did more shopping on Thanksgiving as retailers online and offline jumped the gun on Black Friday and offered specials on Thursday.
From the National Retail Federation: Black Friday Verdict: As Expected, Number of Shoppers Up, Average Spending Down
Number of Americans to Shop on Cyber Monday Nears 100 Million, According to Shop.org Survey
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