Wednesday, April 01, 2009

Zimbabwe:World's First Trillion Dollar Ad Campaign


To protest the hyperinflation that has rendered the Zimbabwe currency worthless and to raise awareness of the dire economic situation there, the Zimbabwean Newspaper created an ad campaign featuring huge posters, wall murals, flyers, and even billboards all made out of trillions of Zimbabwean dollars. Check out the photos from the newspaper’s Flickr photostream.

The Mugabe regime has destroyed Zimbabwe. It has presided over the brutal oppression of the opposition, a cholera crises, massive food shortages and the total collapse of their economy. Furthermore anyone brave enough to report this has been bullied, beaten and driven into exile. One such group is ‘the Zimbabwean Newspaper’. However, not content with having hounded these journalists out, the regime has slapped an import ‘luxury’ duty of over 55% on them which makes the paper unaffordable for the average Zimbabwean. In order to subsidize the paper they need to sell it in England and South Africa, to raise the foreign currency.

A unique campaign was devised to promote the paper to raise awareness and increase readership. One of the most eloquent symbols of Zimbabwe’s collapse is the Z$100 trillion dollar note, a symptom of their world record inflation. This note cannot buy anything, not even a loaf of bread and certainly not any advertising, but it can become the advertising, it can be a powerful reminder about Zimbabwe’s plight and the need to hold someone accountable.

11 Comments:

At 4/01/2009 3:31 PM, Blogger QT said...

They also murder journalists in Zimbabwe

 
At 4/01/2009 3:40 PM, Blogger QT said...

Would it be correct to assume that the posters are located in the UK?

 
At 4/01/2009 4:28 PM, Blogger ExtremeHobo said...

I actually bought a Zimbabwe 100 Billion dollar bill for 8 USD. Just wait till the US dollar starts going that way. Get outta cash and jump into gold/silver/platinum if you want to ensure your financial future.

 
At 4/01/2009 10:23 PM, Anonymous Anonymous said...

"I actually bought a Zimbabwe 100 Billion dollar bill for 8 USD. Just wait till the US dollar starts going that way. Get outta cash and jump into gold/silver/platinum if you want to ensure your financial future."

Sounds like you were ripped off:)

Gold's unnaturally high. I'm in the mining industry and with all the new projects coming on line I'd be surprised if the price didn't drop - inflation fears or not.

 
At 4/02/2009 2:12 AM, Anonymous commercial real estate said...

they should improve more their economic status...

 
At 4/02/2009 8:34 AM, Blogger ExtremeHobo said...

Sounds like you were ripped off:)

Financially I did. But I actually bought it to give to my father because he teaches Civics to middle-schoolers and I thought he would enjoy showing them the effects of runaway inflation.

Here in the US we probably would have started reprinting the $1000 bill years ago if there was any need for cash anymore.

 
At 4/02/2009 9:08 AM, Blogger ExtremeHobo said...

Interesting Math:

Cost in US to Print (272" W x 125" H) Billboard is approximately US$250.

Dollar bill size = 6.14 inches × 2.61 inches

Dollars needed to cover Billboard:
(272 feet) / (6.14 inches) = 531.596091
(125 feet) / (2.61 inches) = 574.712644

574.712644 * 531.596091 = $305,514.995 USD

 
At 4/02/2009 11:19 AM, Anonymous Anonymous said...

Why am I not surprised that the journalist major who wrote the article failed to mention the seizure of white-owned farms and the murder of many of the white owners?

 
At 4/02/2009 7:33 PM, Blogger bjgrau said...

"...seizure of white-owned farms..."

Eh, its just spreading the wealth around and according to our President: "when you spread the wealth around, it's good for everybody."

Bend over guys, the pain train is inbound.

 
At 4/03/2009 12:19 AM, Anonymous Anonymous said...

@ExtremeHobo

I don't know where you live, but I've never seen a billboard the size of a football field... Unless you're counting the banners they hang on high-rises in LA and New York.

Still ridiculous, but I don't think you're numbers are entirely accurate.

 
At 4/03/2009 12:48 PM, Blogger ExtremeHobo said...

Yeah Im not sure i trust that PDF I got the size from either on second though. 90 yards is a big damn sign.

 

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