Convenient, Affordable Care: A Parking Lot Away
From John Goodman's Health Policy blog:
Their big sellers are preventive screens to assess the risk of heart attack, stroke and aneurism. The 7-test package includes an echocardiogram, electrocardiogram (ekg), an ASI test to detect hardening of the arteries, a stroke/carotid artery ultrasound, a test to detect abdominal aortic aneurysms, a ankle-brachial index and a bone density ultrasound.
HealthFair claims this bundle of tests would cost around $2,300 if performed in a hospital setting but its package deal (with interpretation) is only $195 - an 85% discount off the price of having the same tests performed piecemeal at your local hospital. Why so cheap? For one thing, HealthFair streamlines the scanning process, keeping overhead low and offering package deals. But the primary reason the price is so dramatically lower is that patients are expected to pay cash at the time of services. When patients pay with their own dollars, firms must offer value and convenience.
Now that 77 million baby boomers have reached middle-age and beyond, these type of health screening services promise to help assess cardiac health risk at a price all can afford. Just look for the big green motor coach at your local YMCA, Bally Total Fitness, Wal-Mart Neighborhood Market or Albertson's. (Appointments are required.)
HT: Ben Cunningham
MP: They'll be at four Rite-Aids in Michigan over the next few weeks. Search by zip code here.