Econ Lightened Up: We're All Freakonomists Now

Until recently economics was considered a subject without much popular appeal, but a new generation of economists has dragged into the heart of our messy everyday lives.

Tim Harford's "Logic of Life: Uncovering the New Economics of Everything" is the latest addition to the growing body of work attempting to popularize the subject of economics. Read more here.

Also recommended:

Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist, by Tyler Cowen

Armchair Economist: Economics & Everyday Life, by Steven E. Landsburg

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, Steven Levitt and Stephen Dubner