Retail Clinics and Competition Are Forcing Change
I posted recently about Target's retail health care clinics that opened recently in Minnesota and Maryland offering "quick, convenient care from a certified profession for a variety of everyday illnesses - no appointment necessary." What do primary care physicians think about this competition from retail clinics at Target, Wal-Mart and Walgreens? Any time consumer options increase and demand becomes more elastic, you can be pretty sure that status quo suppliers must be feeling some pressure from the increased competition. Here some evidence:
According to FierceHealthcare: Primary care physicians may not be sure what to do about competition from retail clinics--but this may be an option. Slowly but surely, clinics are trying new ways to make themselves flexible and accessible in ways that hadn't been common before. In Portland, for example, ZoomCare is open 362 days a year, offers evening hours, and accepts walk-in patients. Not only can they walk in, they can go online to schedule appointments and see how long their wait time will be. Zoomcare was profitable in 2007, and patient volume is growing 20 percent per quarter.
Read a related Portland Business Journal article here.
MP: Isn't it interesting that starting in the 1960s Wal-Mart pioneered an entirely new method of discount retailing and in the process broke up the old, static, stagnant retail model of high-priced department stores of that era. Perhaps the new retail model of providing low-cost retail healthcare at Wal-Mart and Target will ultimately have the same effect on the medical status quo and the AMA's cartel?