Wednesday, June 13, 2007

Hollywood vs. Bollywood

When it comes to making movies, who's bigger: Hollywood or Bollywood, the popular Mumbai-based Hindi-language film industry in India?

In terms of the number of movies per year and worldwide audience, Bollywood is clearly bigger, producing 1,000 movies in a typical year watched by a worldwide audience of 3 billion, compared to Hollywood's 500 movies annually watched by 2.6 billion viewers worldwide. Bollywood passed Hollywood in 2004 for global viewership, and remains the global leader for movie audience.

Bollywood is also older than Hollywood, it started in 1899 11 years before the birth of Hollywood.

In terms of revenue, Hollywood clearly dominates Bollywood, with annual revenues in 2006 of $9.2 billion, vs. $1.75 billion for Bollywood. Four Hollywood movie studios (Sony, Buena Vista, 20th Century, and Warner Bros.) each generated more $1 billion in revenues in 2006, almost as much individually as the entire Bollywood industry.

Read more here. (HT: Sanil Kori)

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