Thursday, December 21, 2006

Ford Falls to #3, Toyota Rises to #2

DEARBORN, Michigan — The Ford Motor Company expects Toyota to unseat it for good next year as the No. 2 company, behind General Motors, in the American car market, a position Ford has held since the 1920s, according to internal Ford projections.

Those projections show that company officers believe that Ford will permanently fall to third place as soon as January. The shift appears to be happening much faster than Ford had previously signaled.

Read more here.


At 12/22/2006 10:31 AM, Anonymous Sean Kramer said...

The article talks about the Toyota Tundra gaining more market share when the new version is introduced. But how? If the F-Series is struggling as a result of higher gas prices, why would the Tundra succceed? My point is there are not many people, regardless of brand, purchasing trucks or SUVs.

Toyota will continue to enhance its presence in the US market by maximizing its two biggest assets: fuel efficiency and safety features. I truly believe when it comes to style, there are far more better options. If the other car companies focus on these same areas, the market will likely become more competitive than it is today. The question is, how long will it take these other company's to catch up?


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