Tuesday, July 20, 2010

Markets in Everything: You Drink, They Drive

Minnesota's Premier Designated Driving Service


At 7/20/2010 1:11 PM, Blogger Don Culo said...

Isn't that called a Taxi?

At 7/20/2010 1:13 PM, Blogger Mark J. Perry said...

Don: It's different than a taxi - this is a service to drive you home in YOUR own car.

At 7/20/2010 11:06 PM, Blogger QT said...

Why do Lindsay Lohan and Paris Hilton seem to spring to mind? Perhaps, we should pass over the temptation to comment on these ladies suffice to say that there is definitely a market for this service.

At 7/20/2010 11:07 PM, Blogger Unknown said...

We probably shouldn't talk too loudly about this, or some brilliant government mind will decide to pass a law making this service available to all. Anything for public safety right?

On a more serious note, I'd be curious how they get the drivers back from the drop-off point. It makes sense why this service is so much more than a regular taxi -- they probably have to team up with a taxi company too so they can get their people back to base. Saves a lot on capital costs though, I'd imagine.


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