Saturday, March 14, 2009

Consumer Sovereignty: Wal-Mart Gets Gold Medal

About a year ago, Wal-Mart opened a customized store in Dearborn, Michigan targeted to the large Arab-American community there (CD post here) as part of a corporate strategy to tailor stores to local demographics. At the time, Wal-Mart said it also planned to target six other groups: Hispanics, blacks, empty-nesters/boomers, affluent, suburban and rural shoppers.

Now, Wal-Mart announces that it will open its first Hispanic-focused supermarkets this summer in Arizona and Texas

The pilot stores, named Supermercado de Walmart, will open in Phoenix and Houston in remodelled 39,000 sq. ft. locations occupied previously by two of Wal-Mart’s Neighborhood Market stores. The retailer said that the stores were in “strongly Hispanic neighborhoods” and would feature a “new layout, signing and product assortment designed to make them even more relevant to local Hispanic customers”. The staff will also be bilingual.

MP: When it comes to
consumer sovereignty, nobody is better than Wal-Mart.


At 3/14/2009 10:11 AM, Blogger PeterK said...

sorry but I disagree. WalMart is marginalizing these Hispanic consumers as now they won't have to learn English. this is just a further balkanization of our country. i disagree with the Arab focused store too.

While in theory it appears that WM is acceding to the demand of the consumer I don't think so. They are looking to increase their profits. What happens to the store if the demographics changes?

At 3/14/2009 11:44 AM, Anonymous Anonymous said...

Wal-Mart may be pursuing "consumer sovereignty", but Democrats are busy undermining American sovereignty:

Democrats open door for UN to tax Americans

(Washington, D.C.)—While media obsessed about Rush Limbaugh and Congress obsessed about how much pork could be stuffed down the throats of U.S. taxpayers, Democrats in Congress paved the way for the United Nations to use U.S. funds from appropriations bills to pursue global tax schemes.


They've already spent our childrens wealth, now their working on our grandchildren and great grandchildren.


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