Monday, January 26, 2009

Global Internet Users Now Top 1 Billion, China's #1

LONDON, U.K., January 23, 2009comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported that total global Internet audience (age 15 and older from home and work computers) has surpassed 1 billion visitors in December 2008, based on data from the comScore World Metrix audience measurement service.

“Surpassing one billion global users is a significant landmark in the history of the Internet,” said Magid Abraham, President and Chief Executive Officer, comScore, Inc. “It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third billion will arrive even faster than that, until we have a truly global network of interconnected people and ideas that transcend borders and cultural boundaries.”

China represented the largest online audience in the world in December 2008 with 180 million Internet users (see chart above from The Economist), representing nearly 18% of the total worldwide Internet audience, followed by the U.S. (16.2% share), Japan (6.0%), Germany (3.7%) and the U.K. (3.6%).


At 1/28/2009 6:04 PM, Anonymous Anonymous said...

Interestingly, we have only 1/3 or less the population of China yet are close in the total percentage. Add to that the Government of China routinely controls access to certain sites as well as editing the sites that are accepted you have to wonder how much information they actually receive.

I also would note other countries who are free have percentage wise a larger portion of the population accessing the internet. I did a quick visit to Comscore but could not find the percentage of Taiwan's population who access the internet but would bet it will be higher and with less constraints.


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