Sunday, June 17, 2007

"Gender Gift Gap": Dads Get 71% of What Moms Get

Total Spending
Mother's Day: $16 billion
Father's Day: $9.9 billion

Per Gift (see chart above):
Mother's Day: $139.14
Father's Day: $98.34

Gift Certificates:
Moms: 39.3%
Dads: 29.9%

Dinner or Brunch:
Moms: 61%
Dads: 42.7%

Read more here about the "gender gift gap" here in the Newsweek Business article Playing Favorites.

(HT: Sanil Kori)


Post a Comment

<< Home